In my opinion, a culture is a set of beliefs and behaviours within an organisation which each member should abide by in order to fit into or be accepted in that culture. Sport organisations have strong, sometimes very different cultures from one sport to the next. Governing bodies will try to implement that culture through many different pathways. As it is explained in the below article in regard to the NRL's stance on respect toward women.
http://www.brisbanetimes.com.au/rugby-league/league-news/league-reckons-dark-ages-club-culture-a-thing-of-the-past-20100312-q44d.html
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