Keeping everyone happy - James Smart

Sport Business organisations face a tough battle to ensure all stakeholders are happy. In sport, sponsors, players, coaches, fans and employees all have different desires, although one thing they all share in common is a desire for on field performance. The Cincinnati Bengals is an interesting case of a possible imbalance betweens the clubs performance on the field as opposed to its performance off the field.

http://www.forbes.com/lists/2009/30/football-values-09_Cincinnati-Bengals_306869.html

Organisational Culture - James Smart

In my opinion, a culture is a set of beliefs and behaviours within an organisation which each member should abide by in order to fit into or be accepted in that culture. Sport organisations have strong, sometimes very different cultures from one sport to the next. Governing bodies will try to implement that culture through many different pathways. As it is explained in the below article in regard to the NRL's stance on respect toward women.

http://www.brisbanetimes.com.au/rugby-league/league-news/league-reckons-dark-ages-club-culture-a-thing-of-the-past-20100312-q44d.html

Promotion - James Smart

Promoting a product is communicating with consumers in order to try and get them to buy in. Sport managers use promotion to sell or promote their client to prospective clubs, fans and sponsors. Companies also use athletes to promote their product, eg. Sporting goods brand Puma used it's star clients to promote their product.

http://www.youtube.com/watch?v=t_P-AhagICU

Liabilities - James Smart

Current liabilities include monies that are owed to people in the immdeiate future for services and goods they have supplied. Non current liabilities include long term borrowings, mortgage loans, deferred tax liabilities and long-term provisions for employers. An example of a non current, long term loan would be Arsenal's 260 million dollar senior loan from a stadium facilities banking group to build a new home ground.

http://news.bbc.co.uk/sport2/hi/football/teams/a/arsenal/3512841.stm

Sporting Governance - James Smart

Sporting governance is about overlooking all structures of an organisation to ensure it is run properly, acheiving its goals and is acting in the best interests of the sport. In the case of the AFL's three strikes drug policy, the sporting governance will monitor any player who tests positive before stepping in once that player tests positive for a third time.