Sport Business organisations face a tough battle to ensure all stakeholders are happy. In sport, sponsors, players, coaches, fans and employees all have different desires, although one thing they all share in common is a desire for on field performance. The Cincinnati Bengals is an interesting case of a possible imbalance betweens the clubs performance on the field as opposed to its performance off the field.
http://www.forbes.com/lists/2009/30/football-values-09_Cincinnati-Bengals_306869.html
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