Stratgey is commonly identified as deciding how the organisation intends to be competetive against others. the strategy used by the Canberra United soccer club to force Ellyse Perry to choose between cricket or soccer is designed to ultimately improve the team performance by having all players available for every training session.
Hoye, R., Nicholson, M., Smith, A., Stewart, B. & Westerbeek, H. 2009, Sport Management: principles and applications, 2nd Ed, p.111, viewed 23/11/12
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